The Expert Program helped ArcelorMittal fill 36 positions across different areas in Brazil.
Recruiting senior-level talent for major companies like ArcelorMittal requires a strategic and tailored approach.
To address this need, ArcelorMittal created the Expert Program with the goal of attracting professionals with strong behavioral potential, technical expertise, and alignment with the company’s cultural fit.
To accomplish this, ArcelorMittal partnered with Yellow to lead the talent attraction and selection process with precision and efficiency.
Meeting the challenge of senior-level recruitment
With the need to strengthen its senior workforce, ArcelorMittal faced a major challenge: selecting highly qualified professionals aligned with the company’s values and culture.
How the positions were distributed
The 36 openings were spread across multiple departments and required a careful recruitment strategy to ensure candidates matched both the technical and behavioral expectations of each role.
Moreover, ArcelorMittal wanted to measure the appeal of each position — considering both technical criteria and diversity goals — without relying on active hunting.
To meet this challenge, Yellow proposed the creation of an exclusive landing page for the Expert Program.
This page acted as a central hub for job postings and enabled real-time tracking of each opening’s attractiveness — from technical qualifications to diversity metrics.
Working closely with ArcelorMittal’s HR and technical teams, the positions were designed and customized to fit the company’s specific requirements.
For roles with low engagement, a Spot strategy was applied, increasing the visibility and reach of those opportunities.
The Expert Program’s impact
As a result, the Expert Program helped 33,036 people engage with the ArcelorMittal employer brand during the recruitment campaign.
Yellow used performance tools and data analytics to provide detailed insights about the candidates — including geographic location, average salary expectations, age demographics, and gender distribution by position.
These insights allowed ArcelorMittal to optimize its recruitment strategy and target its efforts more effectively.
